wdt_ID | Data | Total | Nike | Adidas | Puma | Reebok | New Balance |
---|---|---|---|---|---|---|---|
37 | Volume | ||||||
38 | Total | 10.000,0 | 2,4 | 55,3 | 1,2 | 9,4 | 16,5 |
39 | Decesos | 13,9 | 11,9 | 16,9 | 6,8 | 8,5 | 33,9 |
40 | Hogar | 46,9 | 0,3 | 62,7 | 0,3 | 5,0 | 17,5 |
41 | Salud | 7,3 | 6,5 | 16,1 | 16,1 | 16,1 | |
42 | Otros | 31,9 | 0,4 | 70,1 | 0,4 | 14,8 | 7,4 |
43 |
Sentiment
Nike dominates in terms of positive sentiment, which, along with its volume of mentions and growth on social media, suggests a successful global marketing strategy and a strong connection with its audience. However, it also has the highest percentage of negative sentiment, which could be an opportunity to examine and improve specific aspects of the customer experience.
The other brands, although behind Nike in terms of positive sentiment, have less negative sentiment, indicating areas of strength that could be capitalized on to compete more effectively, particularly in the realm of customer satisfaction and loyalty.
Audience
With an equitable distribution between genders and significant presence across all age groups, these brands maintain relevance across a broad market spectrum. The solid presence in the +35 age segment, in particular, indicates that these brands not only attract youth but also retain or attract older consumers, which is crucial for long-term loyalty.
Volume
Data on the volume of mentions show a strong presence in expected categories such as Sneakers and Clothing, but also in critical areas for brand differentiation like Innovation and Quality. This suggests that the brands are not only discussed in terms of their products but also valued for their contributions and advancements in the sector.
Social Media
Analysis of social media presence reveals effective strategies to engage a global audience, with millions of followers and high levels of interaction on key platforms like Instagram and YouTube. The variability in the growth of new followers and engagement in posts indicates that some brands are better maximizing their content strategies than others.
Website
The distribution of web traffic sources suggests that brands are investing differently in SEO (organic search), direct marketing, referrals, and advertising. A balanced approach in organic and paid, along with a strong presence on social media, is crucial for attracting and retaining visitors. Brands with a lower bounce rate possibly offer a superior user experience, which is a key indicator of website design effectiveness and content relevance.
Conclusion
In this comparative analysis, Nike consistently stands out, especially in key aspects like audience diversity, volume of mentions in sneakers, and social media presence. However, it is notable that other brands lead in specific areas: Adidas in innovation and New Balance in quality and user experience on their website. These results underscore the importance of a diversified marketing strategy that addresses multiple consumer touchpoints and unique brand strengths. Nike, as our main brand of interest, remains strong in many aspects but can also learn from the areas where other brands are making a significant impact.